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What is D2C

Direct-to-Consumer (D2C) is a business model where manufacturers or brands sell products directly to customers, bypassing traditional retail or distribution channels.

Real-World Example

A footwear company launches its own e-commerce site to sell shoes directly to customers instead of distributing through retailers like Foot Locker or department stores.

Advantages and Challenges

Advantages

Challenges

What We Do

MET CO is a logistics provider built for speed, precision, and growth. We specialize in cross-docking, short-term warehousing, and wholesale distribution, with a strong track record in the grocery and automotive sectors.

As our clients scale, so do we—expanding into eCommerce fulfillment, value-added services, and just-in-time delivery. Our operations are designed to handle both bulk and high-frequency inventory with minimal friction and full visibility.

Whether you need rapid turnarounds, zone-based storage, or reliable outbound execution, MET CO acts as an extension of your supply chain—lean, fast, and aligned to your goals.

Frequently Asked Questions

How is D2C different from B2C?

D2C brands sell products directly to consumers without intermediaries, while B2C refers more broadly to any business that sells to consumers, including through retail partners.

What industries are rapidly adopting D2C models?

Apparel, beauty, consumer electronics, and food & beverage sectors have seen significant D2C growth due to e-commerce and social media marketing advancements.

What challenges do D2C companies face with fulfillment?

D2C companies must manage warehousing, packaging, shipping, and last-mile delivery themselves, which can strain resources as order volumes grow.

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